10 Fashion Tech Startups to Watch
Yesterday, we schooled you (or told you stuff you already knew depending on how well-versed you are on the subject) on why there are so many fashion tech startups lately and how they're all getting millions of dollars thrown at them. Many of those startups that launched in 2009 and 2010 and even 2011 are already established. Polyvore, Moda Operandi, Fashism, Pose and Warby Parker are a few examples. However, more are popping up every day and while we're no technology experts, there are a few that we really think have a chance of making it big in 2012. Here are 10 that we feel, based on our own research, colleagues' suggestions, and intuition, are ones to watch.
Stylmee What it does: A social game where you can create your own boutique and shop from designers like Alex Wang and Calvin Klein What it's like: Google Shops meets Second Life Who's involved/Why it's promising: Major luxury brands participating; it's original and it will just be interesting to see if this gaming thing takes off with fashion people.
Mulu.me What it is: Share pictures of things you love and people can actually buy them and a portion of the proceeds go to charity What it's like: Pinterest Who's involved/Why it's promising: Celebrities behind it, attractive to retailers