Here's an interesting press release we got in our inbox this morning. To debut their second Mad Men collection, Banana Republic is taking a cue from Chanel, whose spring 2012 couture show setting was made to look like the inside of an airplane. However, Banana Republic has taken that concept a step--or, rather, 35,000 feet--further by sending their new Mad Men collection down the aisle of an actual plane in flight, with actual passengers on it. And some lucky bloggers.
From the release:
Five fashion bloggers including Keiko Lynn, My Style Pill, Saucy Glossie, She Finds and The Gloss, along with the passengers of Flight 407 from JFK to LAX, will preview four looks from the new BR Mad Men collection, as models strut down the aisle at 35,000 feet.
The idea is that the bloggers, as well as Banana Republic (@bananarepublic) and Virgin America (@VIRGINAMERICA), will live-tweet the show (Virgin has wifi-enabled planes). While the idea seems like it would be a little more appropriate for Pan Am than Mad Men, we have to admit it's a pretty decent publicity stunt.
Still, we have so many questions, like where will the models get ready and come out from? What if there's a lot of turbulence and they have to keep the fasten seatbelt sign on? Will there be music? Will in-flight fashion shows come to replace in-flight movies? Guess we'll find out the answers to some of these questions once the tweeting begins. The in-flight show is scheduled to start today at 11am EST.
And just as a reminder, the collection lands in stores tomorrow, March 1!