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Kate Spade Rumored To Be Launching New Lower Priced Line To Compete with Madewell, C.Wonder
The New York Daily News is reporting that Kate Spade New York is planning to launch a lower priced line called Kate Spade Saturday. According to the News, the line is positioned to compete directly with Chris Burch's controversial line C.Wonder (which has come under fire for looking too similar to the line Burch started with his wife, Tory Burch). We hear from a source that this new project has indeed been in the works for the last six months, but that it will look more Madewell than C.Wonder. Though, given Kate Spade's signature Brad Goreski-aided, clean, bright, colorful-yet-classic aeshetic, a lower-priced version might look a bit like C. Wonder by default.