The red carpet is a big deal.
No, really! For us, it's a big deal because we love the clothes, the celebs, and any chance for a sartorial train wreck. But what we really mean by "big deal" is that for the designers, having a starlet wear your frock on the red carpet and spouting your name to every news outlet that asks "who are you wearing?" is major. The amount of publicity that a designer gets from such high-wattage stars wearing their creations is priceless--so priceless that sometimes they pay big bucks for deals with the lovely ladies, as the
I think the word we're looking for here is... "duh."
We always knew that Badgley Mischka was a steady red carpet favorite, but if you told us that this design duo would have come in at first place this year, we're not sure we would have believed you. Not that there's any debating why they pulled up in first, the evidence is right there: Celebrities and their stylists love the dresses. Thanks to repeaters like Melissa McCarthy (Globes & SAGs), Kelly Osbourne (SAGs & Oscars) and Glee star Amber Riley (Globes & SAGs), Badgley Mischka has ubiquity on the red carpet.