Lauren Conrad's Paper Crown line is chugging along on the fashion calendar, which means she's just released the look book for her spring 2012 collection (she previously put out fall and holiday). It's her third collection for Paper Crown, and so far the look for the line is consistent--sweet wearable basics that you could picture LC wearing. This season's got an adorable mod twist with Peter Pan collars on blouses and an especially charming pink striped day coat. There are lots of girly bow details than run throughout the collection and they're particularly charming on the backs blouses that dip low in the back. I also liked the dresses with longer hemlines and baggy sweaters styled over floral skirts while I found the shorter solid-color dresses to be kind of a snooze. What do you think of Conrad's third collection for her own line? Would you wear Paper Crown?

• By Leah Chernikoff
  Sep 19, 2011

After MTV dropped Lauren Conrad's reality show for being "too high brow," Conrad lost a lot of potential publicity for her forthcoming contemporary line, Paper Crown. The show was to follow the making of Paper Crown, a la The September Issue (not The Hills). We wondered what would become of Conrad's Paper Crown without the help of MTV, but a fall 2011 landed in our inbox late last night, so it looks like the collection will be in stores come fall. The collection is sweet, just like Conrad, and we could picture her in every piece--which, considering her sizable fan base, is a very good thing. Judging from the look book, Conrad's first attempt at a contemporary priced collection is a vast improvement from her lackluster collections for Kohl's. It reminds us a little of Elizabeth and James only skewed younger. Paper Crown features on-trend basics like leather shorts, silk blouses in blush tones, slouchy blazers, tight cocktail dresses, tiered ruffled maxi dresses (a Conrad staple) and short, flouncy, belted dresses.

• By Leah Chernikoff
  Feb 16, 2011

Lauren Conrad's new line Paper Crown might not have the publicity of an MTV reality show behind it, but it's still chugging right along. In fact, Conrad, who is on the cover of Lucky's July issue in a complete look from her new label, told the mag that she's even glad her reality show was dropped. “It’s easier to launch the line without MTV,” she says. “A lot of people in fashion don’t want to be linked with anything that has to do with reality TV. Showrooms were turning us down.” Plus, she concedes her life isn't exactly MTV fodder anymore. "There weren’t any scenes of me getting drunk or fighting, so what’s the point?” she told the mag. Conrad seems bent on proving herself in the fashion world.

• By Leah Chernikoff
  Jun 2, 2011

Lauren Conrad's role in fashion has gone from the Cali girl everyone wanted to dress like to a budding designer with some actual talent--her latest line, Paper Crown, hit stores Saturday. While on The Hills, millions of viewers watched Lauren Conrad cry over boyfriends and fight with Speidi. But what we were all really paying attention to--subconsciously or not--was the Laguna Beach native's easy to emulate style. Even with her reality days behind her, Conrad continues to inspire and fuel beauty and fashion trends. We've rounded up ten of LC's signiture looks--from the ever popular side braid to her new tie-dyed ombre tresses (and matching nails).

• By Sarah Ferguson
  Aug 1, 2011