These days when we think about Gwyneth Paltrow (which is not really that often, honestly), it's her triumphant Oscars Tom Ford white cape moment that comes to mind. But she's been decidedly more casual lately, first modeling some spring looks for Net-a-Porter, and now in the "Modern Preppy" campaign for Swedish brand Lindex.
According to the brand's blog:
The campaign was inspired by the sporty, relaxed lifestyle that is characteristic of USA's East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch. The combination results in a fresh, new feeling.
The clothes are adorable and casual, and sport features like sequins and bright colors (think orange and kelly green.) Oh and there are stripes galore, which is never a bad thing. The collection will be available March 21.
And in case seeing Gwyneth in static ads isn't enough for you, here is a behind-the-scenes video--she even speaks! Click through to see the full spread.