Both efforts do help send the message that counterfeiting is bad and original design is good. Which is great, but will it really stop Forever 21 from repeatedly knocking off talented, innovative designers? Probably not. However, WWD suggests that the fact that the CFDA and the AAFA are working together and not against each other is in itself a step in the right direction. Does this mean actual legislation is less of a priority? To the AAFA, it does: Rick Darling, president of LF USA and chairman of the AAFA, told the paper:
I think what you are seeing is great collaboration that took place between the AAFA and the CFDA, and neither party necessarily needs the government to intervene right now. We’re actually cooperating pretty well together.
Steven Kolb is just being patient:
If we learned nothing else in this giant civics lesson, we learned that’s the way things work in Washington.…A bit of patience is needed. We remain focused on it, but we are also building other ways to spread the word on why intellectual property belongs to the person who created it and shouldn’t be stolen from them by a pirate.
We look forward to seeing what they have planned; though without an actual law behind it, we're not sure how effective they will be.