You'll probably be hearing a lot about Maiyet in the coming months. The year-old label, which just showed its second collection during Paris fashion week last week, launches at Barneys tomorrow.
Maiyet is named after the Egyptian goddess of truth and harmony. It's a fitting name as there's a lot of truth to this label's designs, too. South African human rights lawyer Paul van Zyl and industry vet Kristy Caylor (she was most recently at Band of Outsiders) created Maiyet to harness the skill of artisans the world over to produce elements of the line while simultaneously sustaining those artisan communities. See, for example, in the video above, gorgeous cuffs being made by artisans in Medellin, Colombia. What's more, Maiyet makes a point to be continued presence in the communities they cull from. And with Barneys as a retailer, KCD doing PR, Lori Goldstein styling, and Daria Werbowy making a rare appearance to model the spring collection in the below video, this brand's got support in all the right places. Click through to watch Daria frolic in the ocean in Maiyet's spring collection.