Today, H&M's latest capsule collection hits stores, and while it's not a high-profile designer collaboration, it might as well be given how many celebrities have already worn it. The collection marks the fast fashion chain's first real foray into red carpet dressing--or evening wear if red carpets aren't a part of your day-to-day life--that's not only affordable but also made out of sustainable materials (Happy Earth Month!). Celebrities inspired by Livia Firth (Colin's wife)'s Green Carpet Challenge, have been wearing pieces from the collection for the past several months or so--including Amanda Seyfried, Viola Davis and Michelle Williams.
Sustainable materials used include organic cotton and hemp and recycled polyester. The collection's just one particularly glamorous part of H&M's "Conscious Initiative," which includes an existing (sort-of) eco-friendly line. Today, the retailer also released their annual Conscious Actions Sustainability Report, which brings to light a few stats, like that H&M is the number one user of organic cotton in the world and that they've donated 2.3 million garments to charitable causes.
The collection is a bit cheaper than the designer collaborations--ranging from $19.99 for a top to $299 for a ruffly floor-length gown. Cocktail dresses are around $60. Sustainable or not, it's a solid collection of evening wear that's actually pretty cute. Perhaps they're also testing the waters for their forthcoming higher-end retail venture. Click through to peep the full collection, including prices.