Madewell, one of our favorite brands, is taking a cross country trip in a 1970s vintage Air Stream to get America better acquainted with their denim line. The trip kicks off this Thursday, April 12, at Astor Place in New York City and will make stops in 14 cities across the country in Boston, DC, Charlottesville, Columbus, Chicago, Madison, Lawrence, Boulder, Palm Springs (during Coachella!), San Diego, Los Angeles, and Seattle sprinkling free jeans like little denim fairies along the way.
Well, almost free. Madewell wants you to work for your freebies, and has set up a denim scavenger hunt at each stop on the road trip. They will hide up to 5 cards good for a free pair of jeans within a block of where the Air Stream is parked. Madewell jeans are so much better than Easter eggs.