Did Material Girl Make You Feel Left Out? Madonna's Launching Her Own Line For Grown Ups Called 'Truth or Dare'
Madonna is finally launching her own brand for grown-ups. Following the success of Material Girl, the junior's line she does with her daughter Lola, Madonna is launching Truth or Dare by Madonna, starting with a fragrance deal with Coty. After that will come footwear, handbags and intimates. According to PR Newswire, Truth or Dare is aimed at women ages 27-50 "who have a timeless style and an innate sex appeal." If that sounds like you, the collection will reportedly be available exclusively at Macy's (like Material Girl) for the initial launch in 2012, but the fragrance will get a wider distribution in 2013. But why now?