Kanye West's not the only fashion brand who can debut a film at Cannes (kidding). Cannes attendees were treated to a lovely surprise thanks to Prada, who tapped acclaimed and controversial director Roman Polanski (who is also the subject of a documentary that screened at the film festival) to direct a short film starring Helena Bonham Carter and Ben Kingsley (watch it after the jump).
A mere 3 1/2 minutes long, "A Therapy" is timeless, quirky and, of course, beautifully styled. You even get to see Ben Kingsley do a little cross-dressing, which is never a bad thing.
The fashion label is really upping their film cred lately--with this and the Baz Luhrmann-directed films featured in the Met's “Schiaparelli and Prada: Impossible Conversations” Exhibit. Plus, they've always worked with acclaimed actors in their ad campaigns. Polanski reflects on doing the film and Prada's openness in the following statement:
A game, a thought, that through mutual friendship and mutual respect has become true. When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun. The chance to dwell on what the fashion world represents nowadays and the fact that it is accompanied by so many stereotypes ifascinating and t the same time a bit upsetting, but you definitely can not ignore it. It's very refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.
Watch the film below!