Target held a press preview today for the second installment of The Shops at Target, and yet again the retail giant delivers affordable goods with serious street cred. For those of you not in the know yet, the concept is this: Target taps off-the-beaten-path, often high-end boutiques from around the country to collaborate on collections that are sold in a “shop within-a-store” feel. The "shops" have replaced our beloved Go Target designer collaborations--but there's no reason to be sad about it.
Following the success of the first round which included collections from The Webster (Miami’s go-to for luxe shopping) and Cos Bar (Aspen’s premier beauty boutique), Target revealed a second round to hit stores September 9th. The biggest buzz surrounds Kirna Zabete, the Soho boutique that has helped foster the careers of heavy hitters like Rick Owens and Proenza thanks to savvy owners Sarah Easley and Beth Buccini.
Today’s media preview was under lockdown (I got in trouble for revealing a notepad, and a girl next to me attempting a sneaky iPhoto was immediately scolded), but what we can tell you is that the Kirna range of loose blouses with arty prints, (real!) leather jackets and skirts, and playful accessories like bright fedoras and handbags will be just what you want come fall. And somehow just knowing that the designers are retail gurus who stock and wear labels like Celine makes it that much more desirable. Easley and Buccini have designed around 100 pieces for the mass retailer, with prices ranging from $9.99 to $199.99, according to WWD.
Maybe it’s just that I moved on the weekend and my apartment is sparse, but I really think the homewares stole the show. Super cute San Francisco couple Derek Fagerstrom and Lauren Smith from The Curiosity Shoppe designed a range of kitschy pieces (lots of kitchen stuff) with an American road trip theme (think highway signs and diners), and I believe nothing is over $30.
Patch NYC, which contrary to the name is located in Boston’s South End, had me instantly wanting the vintage-inspired goods like plates and pillows decorated with woodland animals. The collection also includes bedding, a first for store-owners and designers Don Carney and John Ross.
And just cause we can’t wear the clothes doesn’t mean Odin went unnoticed. I was mentally dressing my up my boyfriend in the masculine button downs with elbow pads, knit beanies and heavy utility boots- all in a wintery color palette of greys and navy.
Now all we have to do is wait til September.