Finally! After spending more than a decade searching for the right location, Nordstrom has just announced plans to open up its first flagship store--not a Rack or "concept shop"--but a real Nordstrom right here in NYC.
The store will be located in a 285,000 square-foot space on the ground level of a not-yet-built skyscraper at 225 West 57th Street near Columbus Circle. The only downside? The store isn't expected to open until 2018.
The announcement has been a long time coming. Nordstrom's setback hasn't been due to a lack of interest, but difficulty finding a suitable location. They've considered and come close to deals at several other locations including the Time Warner Center and the Hudson Yards. As a Seattle native who missed Nordstrom more than my parents when I moved here, I can attest that the retailer has high standards (unparalleled, in my opinion, when it comes to service) and a very specific aesthetic, so it's not surprising that they wouldn't want to settle. They've also tested the retail waters with a Nordstrom Rack at Union Square and charity concept shop Treasure & Bond in Soho, which Anna Wintour was involved with.
Now that they've set a location and an opening...year, I almost want to cry I'm so excited. However, some retail analysts WWD spoke to advise against doing that just yet, as Nordstrom could still experience some setbacks, such as certain brands who have relationships with other NYC department stores not being able to sell to them; and the distance from other retail, which is primarily on the east side. On the other hand, this could mean a revitalization of the UES in terms of retail--The Shops at Columbus Circle and Century 21 have made it work. Why couldn't Nordstrom?
Are you as excited as we are?