It has been a long time never that a fragrance campaign provoked such a strong reaction in me. But leave it to Gaga.
Here is the Steven Klein-lensed campaign for Lady Gaga Fame, her new black-but-turns-clear-and-smells-like-belladonna-and-maybe-sperm fragrance. In it, Lady Gaga reclines nude while what appears to be tiny little buff men scramble all over her. Her Little Monsters?
Lady Gaga tweeted the pic after prefacing it with this statement:
i won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!
Once I got over the creep factor, I decided I like it. It's risky. But is a retailer like Macy's or Bloomingdale's going to hang this (please note the exposed nipple) over a counter display in the land of pink and pretty fragrances? Surely a PG version will drop soon, too.
What do you think of Gaga's first fragrance campaign?