Can't decide what nail color to wear today? Now you don't have to be bothered with such major life decisions. Ruby Wing, a new line of nail polish that changes color in the sun, features some sort of magical "photochromic" technology and gives you two distinct colors in one bottle. [Ed. note: Remember hypercolor tees? This is sort of like that but cuter and for your nails.]
Ruby Wing is the brainchild of Color Club, a NYC-based company that has a long history doing private label nail color, but which started launching nail polish collections for consumers last year under their own label. They've quickly shown that they have a grasp on the nail polish market. (Crackle top coats? Check. Neon? Check. Magnetic polish? Check.) They understand that the nail polish consumer loves a good gimmick, and this is their latest offering.
Color changing polish isn't new (see: Del Sol), but this is the fashiony-est color palette we've seen. From neutrals, to trendy greens and blues to glitters, there is something for everyone. The Fashionista interns and I played with all the colors under a small portable UV light, with much ooh-ing and aah-ing. Nora sported the "Moonstone," a blue to lavender (think hydrangeas) for a few days on her massive talons, and reports that it held up fairly well. The color transition happens quickly when you go from indoors to out, and is guaranteed to wow all your friends.
The Ruby Wing collection will be available in August for $12 a bottle on Color Club's website, and you can expect to see more seasonal collections and new colors in the future.
Will you wear a nail polish with two personalities?