In publishing, September is sort of like Final Exams: Each magazine is given a grade--in the form of ad pages--and that number is generally indicative of how well the mag fared all year, and what direction it'll move in next year.
After years of thinner, less ad-filled September issues (thank you recession!), magazines' ad pages are starting to pick up. Some titles are even boasting a record-breaking amount of ad pages and September will bring their biggest issues ever. Other titles weren't so lucky.
Click through to see a comprehensive list of all the September issues' ad pages to find out who's up and who's down this year.
Magazine: Vogue Cover Girl: Lady Gaga Ad Pages: 658 Up or Down from 2011? +74 Everything else we know: This is to be Vogue's biggest issue ever. They're also currently holding a contest on Facebook where readers try to guess the total amount of pages in the book.
Magazine: Elle Cover Girl: Katy Perry Ad Pages: 400 Up or Down from 2011? +51 Everything else we know: This will be Elle's largest issue ever.
Magazine: Harper's Bazaar Cover Girl: Gwen Stefani Ad Pages: 360 Up or Down from 2011? +51
Magazine: Marie Claire Cover Girl: Miley Cyrus Ad Pages: 237 Up or Down from 2011? +45 Everything else we know: This will be Marie Claire's largest issue ever and the fifth record breaking issue this year for the mag (March, April, May and August among them). September 2012, also marks the first issue that Chanel RTW will be advertising in the magazine.
Magazine: InStyle Cover Girl: Jennifer Lopez Ad Pages: 440 Up or Down from 2011? +10 Everything else we know:: This will be the magazine's largest issue ever, topping off a four-year streak in which InStyle was the only title in the core fashion set to post paging gains for those consecutive years, including 2009 when the recession caused other fashion books to drop 30% on average in ad pages.
Magazine: Glamour Cover Girl: Victoria Beckham Ad Pages: 197 Up or Down from 2011? -35 Everything else we know:: The magazine cites market factors and the loss of the food/pharma category for the decrease in ad pages.
Magazine: Lucky Cover Girl: Eva Longoria Ad Pages: 136 Up or Down from 2011? -38 Everything else we know: Lucky has a new publisher, Marcy Bloom, which may account for some of the drop.
Magazine: Teen Vogue Cover Girl: Selena Gomez Ad Pages: 143 Up or Down from 2011? -6
Magazine: GQ Cover Dude: ?? Ad Pages: 204 Up or Down from 2011? +9
Magazine: W Cover Girl: Penelope Cruz Ad Pages: 246 Up or Down from 2011? -9
Magazine: Details Cover Dude: Jake Gyllenhaal Ad Pages: 140 Up or Down from 2011? +25 (approx.)
Magazine: Cosmopolitan Cover Girl: Lucy Hale Ad Pages: 146 Up or Down from 2011? -23
Magazine: People StyleWatch Cover Girl: ?? Ad Pages: 185 Up or Down from 2011? +15
Magazine: Town & Country Cover Girl: Aerin Lauder Ad Pages: 99 Up or Down from 2011? +6