The Olympics start in a few short weeks, and nail polish companies are capitalizing on the fact that everyone's focusing on bringing home the gold. No athletic ability? No matter. Just swipe on some gleaming metallic lacquer.
Traditionally a cold-season trend, metallics are having a moment this summer. First Chanel dropped the golden Diwali on us for pre-fall 2012 (aka: get it now). Then back in March, while other companies were releasing the usual beachy pastels and neons, Tom Ford revealed his metallic shades for summer. Now there's a veritable gold rush at the nail salon.
In addition to the gold, silver and bronze metallics that are everywhere, there are a few micro-trends, too. So-called "mirrored" metallics, which arguably started with those really smooth and shiny Minx manicures back in the day, are finally popping up in polish form. Thanks to highly reflective particles, these new metallics are extra shiny and high-tech. Colored metallics are also huge now--Essie and Deborah Lippmann both have newly-released "mirrored," colored metallics.
Click through to check out the latest metal/medal collections.
Butter London Heavy Medal Trio:
A limited edition set available now to celebrate the London Olympics.
Colors: The Full Monty, Diamond Geezer, The Old Bill
Butter London, $36 for set of 3
Essie "Mirror Metallics:"
Whether you're craving a full Olympic podium on your nails or some shiny pastels, this collection has you covered.
Colors: No Place Like Chrome, Blue Rhapsody, Nothing Else Metals, Good as Gold, Penny Talk
Beauty.com, $8 each
This set includes a glitter polish and two "chrome" metallics.
Colors: Greenwich Park, Wembley, Horse Guard's Parade
ASOS, $29 for set of 3
Deborah Lippmann Mirrored Chrome:
Leave it to Lippmann to take the trend and make it in the most covetable colors.
Colors: Private Dancer, Swagga Like Us, Sugar Daddy
Lippmanncollection.com, $18 each
Another mirrored metallic polish, these vibrant colors have a two-toned effect depending how the light hits them.
Colors: Swiss Cottage, Stratford, Primrose Park
Priti NYC Heavy Medal Collection:
This is a more muted metallic set and includes a pewter color in addition to the usual gold, silver, and bronze.
Colors: Chrysanthos, Old Man Cactus, Bills Bronze Orchid, Pewter Veil
Bloom.com, $37.50 for set of 4