The designer collaboration to end all designer collaborations is coming to a Target and a Neiman Marcus near you this holiday season. No stranger to collabs, Target has outdone itself with this one. They've teamed up with high-end department store Neiman Marcus to corrall not one, not two, but 24 CFDA designers to create items for the Target + Neiman Marcus Holiday Collection.
Everyone from Marc Jacobs to Marchesa to Rodarte will design 1-3 gift-y items each for the collection, which will be sold at Target and Neiman's, both in stores and online, starting December 1. The collection will range in price from $7.99 to $499.99, with most items under $60, and will consist of everything from men’s, women’s and children’s apparel and accessories to sporting goods, home decor, pet accessories and electronics accessories, according to WWD, and releases from Target and Nieman's.
It's a pretty groundbreaking project--we don't remember this many designers ever participating in one collection before, and it's also unusual for two big retailers to team up like this, even if they're not really competitors. “This collaboration is unlike anything Target has done before," Gregg Steinhafel, chairman, president and chief executive officer of Target said in a release. "Target and Neiman Marcus...[have] set the stage for a redefining moment in retail.”
Here's how the partnership broke down:
Here's how the partnership broke down: Neiman Marcus provided access to all the designers, while Target brought its mass production capabilities to the table. Of course, the CFDA was involved too, and to celebrate the collaboration and the CFDA's 50th anniversary, Target and Neiman Marcus are donating a whopping $1 million to the organization. “I can think of no better finale to CFDA’s 50th Anniversary celebration than through this extraordinary designer collaboration,” CFDA President Diane von Furstenberg said in a Target release.
While Target has kept a hand in the collaboration game with the relatively low-key The Shops at Target, its biggest collaboration in recent memory was the Missoni collection, which infamously shut down the retailer's website and resulted in misplaced orders and general badness. So, you have to wonder--will that happen again, given how high the demand will likely be for this monster collab?
Hopefully not--both retailers will have their own inventory, but WWD's sources expect product to run out "in a matter of several days, or at most two to three weeks."
Click through for the full list of participating designers (Thom Browne! Proenza Schouler! Brand of Outsiders!)...
The full list!
Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Eddie Borgo, Judith Leiber, Lela Rose, Marchesa, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tracy Reese, Carolina Herrera, Derek Lam, Diane von Furstenberg, Jason Wu, Marc Jacobs, Oscar de la Renta and Tory Burch.
Will you line up?