Forget the savage beauty or dark drama you might be used to associating with Alexander McQueen collections and the marketing around them. Instead, get ready to put on your metal virtual reality goggles and be transported to a trippy, futuristic, vaguely extra-terrestial world.
David Sims directed the label's mesmerizing fall 2012 campaign video in which Suvi Koponen plays around with her metal eye mask while navigating an 80s music video-esque psychedellic land of abstract exploding colors. Or something. Just watch.