Vogue Paris is just about the last fashion glossy to unveil its all-important September issue (why you always so slow, Vogue Italia?), and the reveal comes with an overall redesign of the iconic glossy, solidifying new-ish EIC Emmanuelle Alt's stamp on the magazine and fully realizing her point of view.
There are three covers, but they're not all that different, featuring Kate Moss, Lara Stone and Daria Werbowy all wearing the same black lacey Dolce & Gabanna dress against a simple grey-brown background. They even appear to have the same hairdo and makeup. The theme of the issue is "black" and Alt has tapped Mert & Marcus to shoot a whopping 64 pages of fashion.
That simplicity is a part of the redesign, and Alt seems to have been on the same page as Hedi Slimane lately, as the new look is supposed to "hark back to its look in the Sixties and Seventies," reports WWD. Whether it will be met with the same criticism as Slimane's rebranding of YSL's ready-to-wear remains to be seen.
Content-wise, the magazine will have more profiles of people who "represent the Vogue aesthetic," as well as new columns including one by blogger Garance Doré, "a two-page feature called 'Humeur' ('Mood') with her view on a fashion-related topic, peppered with the blogger’s own illustrations."
Since Alt took over Vogue Paris after Carine Roitfeld, she's been subject to a fair amount of criticism, especially from die-hard Carine fans. And now that the magazine's undergone a total redesign under her direction, it's truly her magazine now, so it'll be interesting to see how readers react.
Click through to see the other two covers. What do you think of Vogue Paris's new look?