Good call, Madewell. In what we think is one of the most awesome celeb/brand marriages in recent memory, J. Crew's cooler sister has tapped Beyoncé's cooler sister as their new campaign star (sorry had to--but how about that's really the last time we talk about Beyoncé in a story about Solange? Deal?).
We're obsessed with Solange and Madewell in pretty much equal measure, so we're very excited about this news; though it's not all that surprising. Solange, who is signed to Next, has professed her love for J. Crew on multiple occasions (even to us), and attended a few of the brand's fashion week presentations. Oh, and she went to the CFDA Awards with Jenna Lyons, about whom she had this to say:
I mean, we’re friends first. I of course love what she does at J.Crew. I just think it embodies my style in that it has so much color and texture and character but it’s classic with great tailoring and I think if you have one you have to have the other. And she’s just so freakin’ cool. What else can I say?
Her eclectic, quirky style does make a little more sense with Madewell than J.Crew. And while we love a good Jenna Lyons doppelganger, it's nice to see someone front the brand who looks a little different from everyone else, but who still fits the brand's aesthetic perfectly, and happens to be super pretty. See below for a very cute behind the scenes video from the campaign shoot of her looking flawless and "mixing well" and just making us want to be her best friend.