Someone posted a rumor on the Fashion Spot this morning that nearly made us spit out our coffee in horror--that Love, the best magazine ever, was folding. "Pedro" wrote, without any further explanation:
I've been told by a reliable source that LOVE Magazine is ceasing and the last issue No. 8 will be the last one published.
"Why, Pedro?? Whyyy??" we thought. TFS commenters were equally devastated: "That's a pity, because I really love this magazine..." "It's a pity, I found Love to be a magazine I relied on to provide plenty of editorial content that I love, something rare for me nowadays."
Thankfully, the rumor proved false (Don't scare us like that, Pedro). Katie Grand gave us the following statement:
LOVE is not folding, we just published our most successful issue to date with 457 pages, 194 number of advertising pages, and up 10% from this time last year.
Everyone rejoice! Of course, you may not have even known that there was a rumor that Love was folding until right now, when we told you. But: the rumor wasn't entirely unbelievable. No one was really quick to dismiss it as false.
One reason why people may have found credence in the rumor is that, as we all know, print publishing is not in its heyday and poor sales were a possibility (luckily, that's not the reality). Another reason is that editors come and go and perhaps Grand had been hired elsewhere. She did recently hire two new top-level editors. As one TFS commenter points out, there have been rumors that Grand was being groomed by Conde Nast to take Alexandra Schulman's position as EIC at Vogue UK, which she's denied in the past.
Luckily, we still have plenty of ethereal Mert & Marcus-lensed covers, disturbing photos of Kristen Mcmenamy, videos of dancing Victoria's Secret models and more fashion brilliance than we can even fathom, to look forward to.