The fashion media world got a shock last week when it was announced that Joanna Coles was leaving Marie Claire to helm Cosmo.
So when we ran into her at yesterday's DKNY show, we had to ask her about her plans to make Cosmo as well known for its fashion as its sex tips. And what about her role on Project Runway All Stars? Coles upped Marie Claire's TV presence--so could a Cosmo reality TV show be in the work?
Fashionista: What do you plan to do with Cosmo? Joanna Coles: I want to go there and meet everybody, and then get a sense of what everybody is thinking. Then I'd like to slightly broaden its reach. And with the recent passing of Helen Gurley Brown, one is mindful of the extraordinary magazine she put together and just how she created the bible for young women. And if not bible, I'd like to reimagine the playbook.
I know you said you wanted to make Cosmo more fashion-heavy and in the front rows at fashion week. How do you plan to do that? Cosmo is clearly very important in the fashion world and it has a big imprint. And what I'd like it to do is have a clearer fashion point of view--I think that's what it needs. I'm looking for the team to do that.
What happens with Project Runway All Stars? I'm sure that Ann Fulenwider [the new Marie Claire editor] will be shoving me off the set the minute she can because she's looking forward to mentoring everybody. So I'm assuming that's what's going to happen.
Are you sad to be leaving that behind? I'm extremely sad. It's been an extraordinary part of my life. I've loved every minute of it. It's gone, but not forgotten.
Is there going to be a reality show for Cosmo? I'm going to take the fifth on that.