When news broke yesterday that Marie Claire Editor in Chief Joanna Coles was making the switch to Cosmopolitan, we wondered what exactly the newly-minted EIC had planned for the sex-focused lady title.
Will Coles, who helped steer Marie Claire through a difficult time in publishing, and who is as fashion savvy as she is social media savvy, make Cosmo about more than just sex tips and hot guys?
For now Coles is remaining tightlipped, however she did tell WWD, "I have some ideas for partnerships and leveraging some of the brand and expanding various bits of it. Opening it up more editorially."
Coles also said that she'll be making some changes to the way Cosmo covers fashion and that she wants the magazine to have "front-row representation at New York Fashion Week."
We hope that means we can expect more glossy fashion editorials and better fashion coverage from the title, though Coles doesn't seem intent on straying too far from Cosmo's saucy, sex-laden formula because, well, that formula seems to be working in many ways. In a recent video for Cosmo, Coles said, "Cosmo is a huge global brand, empowering women. It has 110 million readers across the world." She added, "I relish the chance to put my stamp on Cosmo and make it the young woman's ultimate playbook for confidence, choices and navigating change."
As for Coles's successor at Marie Claire, Anne Fulenwider's move apparently shocked her former coworkers at Brides, where she unveiled a major overhaul in May that received a mixed reception, according to WWD. "The timing is not the most ideal for me but it’s the most exciting opportunity and one of my dream titles so I could not pass up the chance to take it," Fulenwider told the trade.
Needless to say, we can't wait to see what Coles and Fulenwider will do in their new roles.