Is there anything Karlie Kloss can’t do? K.Klo continues her world domination with a cheeky campaign for Juicy Couture, where she embodies the ultimate girl power vixen. The ads feature a sassy Karlie prowling on the beach in leopard print or prancing boldly along Venice beach in a plaid mini. But this girl doesn't just prowl and prance, she throws down.
Inez and Vinoodh conceptualized the multimedia campaign, which also includes a short film. Set to the tune of LL Cool J‘s ‘Going Back To Cali,’ the film shows Kloss hitting the beach in Malibu decked out in Juicy Jeans. And just when you’re wondering why the hell she’s rocking ankle booties and fur on the sand, she starts stiletto kicking and karate chopping all the Cali dudes that dare to cross her path.
The ultimate display of girl power is perfect for channeling the sassy and bold Juicy style. Think pink bomber jackets, silver and pink denim, and vaguely punk accessories like a giant safety pin necklace. To shop the collection and see Karlie embody the superhero that we secretly already think she is in real life,
Sponsored by Juicy Couture.