The Clothes: After 10 seasons showing in NYC, Preen returned to its London roots--and really did its city proud with this quietly gorgeous collection. A background palette of navy and white cut in rather minimal shapes really helped to showcase the mixed prints. Snakeskin, stripes, a large rose print and chunks of leather all played nicely together on sheer airy dresses and tops. They were anchored by more solid skirts and a few pairs of trousers. The last few looks featured "silver foiled French lace" for a thoroughly modern take on lady like dressing. Loved this collection.
What the Line Sheet Said: "Buffalo 66, the darkly absurd, cult American film, orchestrates Preen's perpetual play on the masculine and feminine for Spring/Summer 2013; the seductive innocence of Christina Ricci versus the overt masculinity of Vincent Gallo."
The Hair and Makeup: The now-ubiquitous no-makeup-makeup, with highlighting at the temples and high on the cheekbones. Hair was 90s all the way--middle parted and tucked behind the ear with deliberate flyaways, like the models just rolled out of bed.
The Vibe: Set at the ultra-modern Darwin Centre at the Natural History Museum, it was a dramatic setting with a soaring curved wall on one side of the runway and floor-to-ceiling windows on the other. It was a packed show despite the ungodly early hour, and a very civilized tea tent set up outside the venue helped to perk everyone up.
The Soundtrack: Bird and animal sounds pre-show, then buzzy girl-power tunes while the models walked.
The Front Row: Editors and buyers (ie Ken Downing, Joanna Hillman, Taylor Tomasi Hill)
Celeb We'd Most Like to See Wearing It: Gwyneth Paltrow
WTF Moment: The models had to walk down and then back up a rather long flight of stairs. Luckily there were no tumbles.