It's true. Starbucks tapped Kate and Laura Mulleavy to design an entire collection of limited-edition products including gift cards, tote bags, cup sleeves, and mugs. It's set to hit stores November 13, so now you know what to get that fashion-obsessed coffee drinker in your life for Christmas.
It's definitely an unexpected venture for the design duo. Designing for the masses, or anything other than clothing, is not exactly their métier. However, it's not the first time Starbucks has partnered with a designer. For its 40th anniversary, the coffee giant commissioned Alexander Wang, Sophie Theallet, Billy Reid to design limited edition t-shirts. That collab brought us Wang's geniusly absurd spilt coffee t-shirt.
So far, the only piece of the collection that's been revealed is the above gift card, which features a pixelated print, so we're still not sure if the Mulleavys will do something ironic a la Wang or just keep things artsy. Humour isn't really their thing either, though.
Starbucks has high hopes for the collaboration--Samie Barr, vice president of category brand management told the AP he sees it as "putting us on the map as a true inspirational gifting destination." That's despite the fact that a lot of Starbucks customers will probably have no idea what Rodarte is. "We look for unique and differentiated, not necessarily looking for ‘mainstream,’" he said. "People buy with their eyes.”
“Our clothing is specialized,” Laura Mulleavy told the AP of the collab, “and when we are thinking of Rodarte, we choose things that say who we are as designers, but we’re not limited to that. We like the idea of collaborations and putting our thought process somewhere else.”
Laura also said the process wasn't too difficult because they're both coffee drinkers. The Mulleavys: They're just like us!