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Keith Richards and Kate Moss Up Saint Laurent's Cool Factor

Saint Laurent just got the ultimate rock n' roll endorsement: A spokesperson for the brand confirmed that The Rolling Stones' Keith Richards, the very essence of badass-ness, wore various Saint Laurent pieces on stage this month. But is Hedi Slimane's cool clientele enough to make consumers forget the fashion critics?

Saint Laurent just got the ultimate rock n' roll endorsement: A spokesperson for the brand confirmed that Keith Richards, the very essence of badass-ness, wore custom Saint Laurent pieces on stage this month.

In fact--Hedi Slimane designed the scarf and waistcoat (pictured left) specially for the Rolling Stone.

And Richards isn't the only style icon who's taken a shine to Slimane's rock-glam duds: Kate Moss has been spotted wearing little else at her recent press events. She especially seems to have taken a liking to Saint Laurent's new duffle, the same bag Gwyneth Paltrow toted back in September (before it even hit the runway). And when a bag is seen on the arms of style influencers like Moss and Paltrow, it's "it-bag" status seems inevitable. (Or, wait, has that happened already?)

That's the thing: With the support of trend-setting stars like Moss and Richards, it may not even matter what critics thought of Hedi's debut collection at Saint Laurent (namely, that it was a disappointment). The 'cool factor' conferred by these famous clients, which Slimane is clearly cultivating, may be all it takes to endear the brand to a younger (or in the case of Richards--older? Undying? Undead?), accessories-hungry consumer who wants to dress just like Kate Moss or Gwyneth Paltrow, or early Slimane for YSL fan, Lady Gaga.

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