If you haven't heard, the men's sock line Rob Kardashian has been talking about for years has finally, really launched, for real. It's completely legit: The line, called Arthur George, is available for purchase exclusively at Neiman Marcus for $30 a pair. The women’s and juniors socks will be available online here after Neimans' two month exclusive.
While perusing the various styles on the NM site, we learned a few more interesting things.
For one, Arthur George has a buy a pair/give a pair business model not unlike those of Toms and Warby Parker. "For every pair purchased, Arthur George will give a pair to a family in need." How nice!
There's just been one little hiccup: Someone decided to name one style the "Pendleton Men's Sock." The socks do look like they've been inspired by Oregon-based heritage brand Pendleton's signature Native American-inspired prints; but Pendleton, the company, had nothing to do with it.
A rep from the company that manufactures Arthur George told us they are "not sure how Pendleton got into the description of the style," but they've asked Neiman Marcus to change the name. Woops!
Anywho, click through to see the collection. It's very...bold.