Watch Models Dance in the Street for Maison Martin Margiela for H&M

Here's the official commercial for the collaboration. It's simple and striking and also a bit strange. But such is Maison Martin Margiela.
Author:
Updated:
Original:

The Maison Martin Margiela for H&M launch is just ten days away, and if checking out the lookbook and the behind-the-scenes video didn't get you excited, there's one more piece to the puzzle: The official commercial for the collaboration.

It's simple and striking and also a bit strange. But such is Maison Martin Margiela.

It was shot on the streets of Paris and features either dancing or seriously wind-blown models. Except for Jamie Bochert. She doesn't dance. She just stares. And then a dove lands on a model's head.

Watch it here:

Related Stories

Business

H&M's Next Designer Collaboration: Maison Martin Margiela!?

And the next H&M designer collaboration is...wait for it...Maison Martin Margiela!? We never saw this one coming. According to WWD, H&M will announce a one-off holiday collaboration with Maison Martin Margiela "soon." H&M has neither confirmed nor denied the collab, saying, “We never comment on rumors,” but we're hoping this one happens, if only to see what fans wear when they inevitably line up for it days in advance. Plus, we trust WWD's sources. The Swedish retailer's past collaborations have included Versace, Lanvin and Karl Lagerfeld to name a few--brands with instant name recognition and obvious mass appeal. But H&M seems to be taking an edgier turn lately.

Business

First Look: The Maison Martin Margiela for H&M Look Book

The Maison Martin Margiela collab for H&M hits stores in just one month, on November 15. Time to start getting excited about it, right? To whet your whistle for one of H&M's most unusual and anticipated collections to date, we've just received the official look book. The collection is a re-edition of iconic MMM pieces over the last 23 years since the house's founding.

Business

Surprise Surprise, Maison Martin Margiela for H&M Is Marked Way Up on eBay Already

Our faith in humanity always takes a bit of a beating during designer collaboration launches--all that shoving and conniving and reselling. So it's no surprise that over 100 pieces of Maison Martin Margiela for H&M are already on eBay--three weeks before it officially hits stores on November 15. (We saw this happen following the shopping launch parties for Jason Wu for Target as well as Versace for H&M.) What that means is that more than a few of the lucky hundreds of fashion insiders who attended the Margiela for H&M launch party stocked up in hopes of cashing in on eBay.

Business

Confirmed: Maison Martin Margiela is Doing a Collaboration with H&M and Here Are All the Details

So, looks like that Maison Martin Margiela for H&M collaboration is happening after all. Only a day after the rumors broke, H&M has sent out a press release confirming the new partnership. Maison Martin Margiela for H&M will launch November 15, and will feature clothing and accessories for both men and women. It'll be available in 230 stores worldwide and online (cross your fingers their US ecommerce site has launched by then). While we're excited to see what the new collection will turn out (hair shirts, please!), we have to say, at first glance, the collaboration seems like an unlikely pairing.