The miumiu-london, billed as a "private women's club" at the historic and newly reopened Café Royal, is was the It-club in London. It was only open for three short days--and closed for good yesterday, November 29.
We were lucky enough to score an invite. Which was a memorable thing in and of itself. Shaped like a Miu Miu clutch, our "member's card" was tucked inside along with a witty set of rules and regulations like “If you plan to smoke, bring a coat” and “Start a conversation with a stranger.” An asterisk at the bottom reminded us “miu miu advises that rules, at the-miu-miu London, are made to be broken.”
The experience of going to the club (not to be confused with "da club") was kind of like going to a condensed fashion week rolled up conveniently in one building: Top editors mingled in the foyer, models sashayed through the halls, designers clinked champagne flutes with PRs. In the one night we stopped by we spotted Natalie Massenet, Kate Moss, Georgia May Jagger, British Vogue EIC Alexandra Shulman, Giles Deacon, and Jonathan Saunders. And that was just a sampling.
Fashion people truly made themselves at home throughout the four floors. We overheard one model/entrepreneur in the bar announce “I’ve cancelled all my meetings this afternoon. I got too drunk at lunch and just couldn’t leave!” With two bars, a restaurant featuring a nightly rotating menu cooked up by world-renowned chefs Andrew Turner, April Bloomfield and Margot Henderson, respectively, an outdoor terrace with to-die-for views and a shop on the top floor, it's easy to see how one could get stuck in the-miu-miu for days.
Besides good food and (even better) drinks, the-miu-miu offered up a dose of culture: In the Conversation Room, Miu Miu "Women's Tales" were screened daily, and several moderated talks were held, featuring the likes of Bonnie Wright, Felicity Jones, Shala Monroque and more. The shop on the top floor was home to a shoe gallery, handbag suite, and a ready-to-wear room packed with Resort and Spring /Summer 2013 collections, which guests had the opportunity of previewing and purchasing.
As well as her own collection, Mrs. Prada enlisted two of her long-time London designer friends to make special pieces for the shop. Limited edition Vivienne Westwood t-shirts, made from vintage Miu Miu fabrics and emblazoned with her trademark eco-slogans jostled for space alongside Stephen Jones’ first ready-to-wear collaboration since his college days. We witnessed several guests dragging huge Miu Miu furs into the changing rooms at midnight after a few too many glasses of champagne--and can only imagine how they felt upon finding that credit card receipt in the morning!
The only downside of the-miu-miu is that it’s closed already, gone as quickly as it arrived. The good news: It could be coming to a city near you soon. According to a press release we received, "the next the-miumiu-city will be unveiled shortly."
Stay tuned--and in the meantime check out pictures of the London events by clicking through the gallery.