Despite some seriously exciting recent reports to the contrary, ASOS.com is most definitely not we repeat NOT opening a brick-and-mortar store in New York City, an ASOS spokesperson confirmed to us.
Despite some seriously exciting recent reports to the contrary, ASOS.com is most definitely not we repeat NOT opening a brick-and-mortar store in New York City, an ASOS spokesperson confirmed to us. Cue the tears.
Apparently the false-alarms came from some misleading information in a WWD article that has since been ammended. Racked and Refinery29 updated their stories as well.
Instead, the UK-based e-commerce megashop plans to open its first US office at 142 Greene Street in NYC, according to WWD.
It's bad news for anyone who got psyched at the thought of trying on all of ASOS' snazzy duds IRL--but the good news is that the site is obviously doing well enough to afford rental on a 3,325-square-foot space at $65/square foot (that's $216,125 a month).
Which means a future full of even more ASOS. Amen.
Raoul, the Singapore-based label gaining in popularity with US customers, is about to get even more serious about its American presence.
"We're actively looking for a store somewhere along Madison Ave., or around that area," designer Odile Benjamin said backstage at Thursday's fall 2013 runway show in Singapore.
Victoria Beckham is looking to spice up the lives of all the people of the world-- by expanding her eponymous brand on a more global scale. The designer recently revealed to CNN that her most pressing plans include entering e-commerce, as well as opening a brick and mortar store.
There's definitely a grunge-y almost fisherman element to ASOS's fall collection, what with the slightly boxy, oversized sweaters, rampant use of tartan, and thick-knit beanies that accessorize several looks. And we're loving all of it.