'Check' Out the New Spring 2013 Louis Vuitton Campaign

If last season was all about polka dots, it looks like spring is going to have a few more angles. Marc Jacobs continues his collaboration with artist Daniel Buren for Louis Vuitton's endless-mirror spring ads.
Author:
Publish date:

If last season was all about

Shot by Steven Meisel, the ads feature pairs of models (models also walked in pairs at the show) in identical outfits on a yellow and white checked background. Jacobs told WWD that he wanted the ads to send “the message of repetition and the repetition of patterns.” Message received.

Buren is also designing the windows for certain select Louis Vuitton boutiques. The artist seemed surprised by the "fastness" of fashion, telling WWD, "Some of my projects take years to complete, so this was new for me."

Related Stories

Business

Angelina Jolie's Louis Vuitton Campaign is Out

Angelina Jolie is the latest superstar to pose for Louis Vuitton's "Core Values" campaign: previous participants include Keith Richards, Tony Blair, and Mikhail Gorbachev. The goal of the campaign is to reinforce the core ideas of the Louis Vuitton brand--it's less about fashion, more about travel and quality.