Derek Blasberg is doing his part to make sure that good old-fashioned handwritten notes never go out of style.
The fashion editor and best-selling author of Classy teamed up with Opening Ceremony to create a new stationery line, aptly called the Handwritten Letter Helper, which launched on the retailer's website yesterday.
The collection includes eight ready-to-go form letters with funny and whimsical multiple choice options that make sending written notes both easy and thoughtful. What more could you want?
We caught up with Blasberg to chat about how this collaboration came about, where he hopes it's going, and what he thinks are the 'dos' and 'don'ts' of written correspondence. Read on.
How'd this collab come about? I've always been obsessed with stationery and handwritten notes. I should probably thank my mom for that, because when my brother and I were little, she wouldn't let us use our birthday or Christmas toys until we had written our thank you notes. And then one day I was with Humberto and Carol from Opening Ceremony, and I told them I had this idea for a stationery line, and they said I should do it with them. And they were right. Now I see why so many people want to work with Opening Ceremony. They were easy, quick, smart and made my ideas better than they could be.
More and more editors are getting into the design game. Taylor Tomasi HIll designed a line for Lane Crawford, Mary-Kate Steinmiller makes jewelry, and now you're doing stationery! Why do you think so many editors are going this new route? I think there's always been a relationship between editing and designing. And I'm not sure if it's a new thing. Katie Grand, one of the most important editors working today, works very closely with so many designers. And Luella Bartley was an editor before she was a designer. We work in a creative industry, so let's all be creative together!
Where do you hope this stationery line will go? I'm excited about this stationery line for a couple of reasons. For one, I feel like I'm contributing to the greater good of personal correspondence. Ha! I know we live in a digital age, and it's not lost on me how ironic it is that I'm a guy with a blog who is launching a stationery line. But I still think there's nothing more touching than a note. So I'm happy to be promoting that ideal.
What are your goals? I hope this is a long, successful project. The first incarnation has eight different kinds of letters, and each of them are fill-in-the-blank and multiple choice. The notes include Congratulations, Thank You, It's a Baby, Happy Anniversary, Happy Birthday, Thinking of You, an All Purpose Holiday and a Love Note. They're fun, I promise!
Would you ever consider designing other products? Maybe. I've always wanted to design luggage. But I shouldn't get ahead of myself.
What is the worst card you've ever received? The worst card is no card at all, if that makes any sense.
What is the best card you've ever received? I have a box of letters that I cherish. And it's got all manner of things in it: Secret admirers' notes, thank you notes from designers, congratulations notes from editors I've worked with. I really cherish them all. But the good thing about a personal letter is that they're personal, unique and, novel in this day in age, un-forwardable. So I don't want to spill too much on what they say or who they're from.
Do you have any dos and don'ts for written correspondence? The only "do" for handwritten correspondence is to just DO IT. Ha! But more practically speaking: Do your best to write clearly, or else you'll look like a serial killer. If you make a mistake, just draw a line through the error instead of making a big, unsightly scribble. And always make sure you have enough postage or else all this handwork will be for naught. And oh yeah, use my stationery because it makes this whole process fun and entertaining for both the sender and the recipient!
Click through to get a peek at the collaboration.