Hedi Slimane has really been putting his photography skills to work as the new creative director of Saint Laurent. Most recently, he's rounded out his uber cool cast of musicians/models like Beck and Edie Campbell with pouty It girl/up-and-coming musician Sky Ferreira (who was front row at his PFW debut and wore pre-fall look 7 while performing on Jimmy Fallon last week).

Looking like the opposite of a "Loser," Beck Hansen plays a big role in Hedi Slimane's rebranding efforts as the male star of the new Saint Laurent creative director's first ad campaign. And we think it's a perfect fit.

Well that was fast. With the exception of Gwyneth Paltrow's mysterious Hedi Slimane-designed handbag, it seems Lady Gaga is the first celebrity to don a full look from the spring 2013 Saint Laurent collection which debuted on the runway exactly one week ago (can you believe how much s**t has gone down in a week?).

We're grateful the world didn't actually come to an end overnight--if only to see Hedi Slimane's first ever womenswear campaign at the helm of Saint Laurent. The designer photographed Australian model Julia Nobis for "Part 1" of Saint Laurent's spring campaign and Edie Campbell for "Part 2." They're both perfect embodiments of the Saint Laurent/Slimane '70s California cool girl.