Hedi Slimane has really been putting his photography skills to work as the new creative director of Saint Laurent. Most recently, he's rounded out his uber cool cast of musicians/models like Beck and Edie Campbell with pouty It girl/up-and-coming musician Sky Ferreira (who was front row at his PFW debut and wore pre-fall look 7 while performing on Jimmy Fallon last week).

Looking like the opposite of a "Loser," Beck Hansen plays a big role in Hedi Slimane's rebranding efforts as the male star of the new Saint Laurent creative director's first ad campaign. And we think it's a perfect fit.

Well that was fast. With the exception of Gwyneth Paltrow's mysterious Hedi Slimane-designed handbag, it seems Lady Gaga is the first celebrity to don a full look from the spring 2013 Saint Laurent collection which debuted on the runway exactly one week ago (can you believe how much s**t has gone down in a week?).

Lydia Fox pirouettes in leather and flannel for Hedi Slimane's first film for Saint Laurent {Dazed Digital} "Dress up, London!" Net-a-Porter founder and British Fashion Council chairman Natalie Massenet wrote an open letter to London on the London Evening Standard to "give [the city] the boldest and brightest fashion face" by putting their best fashion face forward at the upcoming London Fashion Week. {Elle UK} Tired of seeing pastels for spring? Pantone's palette of Spring 2014's top colors strikes a good balance between bright colors and soft neutrals. {WWD} Fashion week is all about social media. Designers' Tumblrs and Instagram and Twitter accounts are increasingly becoming the key to the success of their shows. {WWD}