Ever since we heard the news that Jason Wu was designing a contemporary line, Miss Wu, we've been counting down the days until the collection hits stores.
While we still have to wait until January 7 to get our hands on the New Wave-inspired goodies (pre-sale is available exclusively on Nordstrom.com), Wu is giving us an exclusive first look at what's to come. The designer worked with director Todd Cole to create a mini-film, starring Miss Wu face Meghan Collison--and we have the exclusive teaser clip below.
We also managed to snag a few minutes with the crazy-busy Wu (who also happens to have the flu :( ) to chat about what inspired him when creating the video, where he hopes the collection will go next and why he's not the serious guy everyone seems to think he is. Read on.
What was the inspiration behind this video? I was really interested in exploring different mediums to show my collection. I've always showed my main collection through fashion shows and look books and presentations, and I thought since the name Miss Wu alludes to something more playful, I thought the idea of personifying her through a film was a new and exciting way to introduce the collection.
Who is Meghan dancing for? Who is the dude reading the newspaper? The inspiration behind Miss Wu has always been chic girls with their boyfriends in the 60s--Marianne Faithful, Jane Birkin, these couples that were really nonchalantly chic. And I really like that dynamic and wanted to sort of interpret it in the film. All the New Wave films explored the dynamic between the male and female leads, and so I wanted to kind of show that in the film.
Did you tell Meghan how to dance (demo for her perhaps?) or did she just freestyle? I worked with Tod Cole--we worked closely together to get the storyline together and make it intriguing. And for the dancing, I actually had a choreographer. It's sort of like a non-dancing dancing--we want her to sort of look like she just broke into some sort of a dance. But we did need someone to give some direction for the dancing so we had this choreographer--someone who, ironically, looked a lot like Meghan! She could have been Meghan's sister.
Can you give us any hints as to what will happen in the full commercial? Well, she's trying to get his attention--that's why she starts dancing. But he's sort of too cool for it and not giving her the time of day. So she might do some unexpected things to get his attention...
We can't wait! You told us that creating Miss Wu was like creating a character and seeing how she lives--where do you see that character going next? I think it's so interesting that this is just the very beginning. We sort of established who she is, what she looks like, how she wears her hair and makeup--and you get a little glimpse into her life. I think it will be really interesting to explore different facets [of her life] and different story lines going forward.
Do those different facets mean different categories for the line?
Do those different facets mean different categories for the line? Yes definitely. The first year, the collection is pretty concise--there's 40-60 pieces and it's centered around great blouses, sweaters, outerwear. So going forward we'll be looking at different categories--definitely doing accessories.
You mentioned that how she does her makeup is very much a part of your vision of the Miss Wu girl. Would you ever think about doing a beauty line? Yeah I think the possibilities are endless. It's all about character building, its like writing a story, and each collection is a new chapter in her life.
If Miss Wu were a film character or movie star, past or present, who would she be? Marianne Faithfull, definitely.
You've also said that Miss Wu represents your personality. What are the top three words you'd use to describe your personality? Hmm... mischievous, humorous, and...easy-going, which people don't expect from me because the clothes I make, you know the clothes from [my main line] are quite womanly and sophisticated and people always think I'm very serious. In fact, I'm not very. I mean in some ways I am serious--like when it comes to my work--but my personality is not so serious.
And do you think Miss Wu exemplifies this not-so-serious side of yourself? You can see the Jason woman is much more polished and manicured. The Miss Wu girl, on the other hand, is she's a little more worn in, a little grittier, her hair is a little messier, her makeup might be from the night before. But the base of it all, like with my Jason line, is that it hits on all the things I love.
You've accomplished so much already in your career--and you're only 30! What is next for the Jason Wu brand? World domination! You have to dream big.
You're well on your way! Do you have any advice for those aspiring to be in the industry? Work really hard, and pay attention to the reason why you got into whatever you're doing in the first place. There are so many facets to the fashion industry and sometimes things can get blurry. I always just wanted to make beautiful clothes, and I never lost sight of that. So I would say, make it about the clothes, make it about the work, and don't let anything distract from that.
Watch the Miss Wu teaser clip below.