Skip to main content

Saskia de Brauw Didn't Know That Saint Laurent Campaign She Shot Would Be for Men's

Saskia de Brauw on working with Hedi Slimane, not realizing the campaign they were shooting was for menswear, and getting mistaken for a man. Read on.
  • Author:
  • Updated:

Fashion's latest high-profile instance of gender-bending took place, not so surprisingly, at the hands of new Saint Laurent designer Hedi Slimane.

Slimane, never one to shy away from an androgynous look, cast Saskia de Brauw and her cropped 'do in his spring 2013 menswear campaign. With her boyish hairstyle and skinny suits, de Brauw definitely...pulls it off.

She spoke to i-D about shooting the campaign, which, initially, she didn't even know was for menswear:

To be honest, for me it wasn’t even clear we would be shooting a men’s campaign. As the day evolved it became evident that he wanted to use me for his men’s campaign.

On why Slimane chose her, de Brauw said:

Slimane told me I was boyish in his eyes. For him femininity and masculinity are the same thing, the difference is not so interesting, he said.

Scroll to Continue

Recommended Articles

When the campaign was unveiled, we joked that "if you’re an impossibly chic skinny couple, buying Saint Laurent mens is just plain economical." Sounds like de Brauw and her bf are that couple:

The pieces are classics. I think they will appeal to both men and women in the same way. I know that my boyfriend would love to buy some pieces and so would I!

She also gets mistaken for a man on the street:

Sometimes people mistake me for a man. In Paris I often hear “bonjour monsieur”.

On what it's like working with Slimane:

I love working with Hedi. He is a very kind and intelligent man. He always seems very focused. He has beautiful piercing eyes that see much more than most of us. He does things his way without compromising. I love to work with him because I feel free and I can be myself.

Head over to i-D for the full interview.