Hey, you: Stop perusing those 32,900,000 Google results for “at home ombré.” L’Oréal Paris has got you covered for 2013, with the first-ever DIY ombré hair color kit, deemed “so easy a child could do it.”
We attended yesterday’s L’Oréal Paris’s Hair Color Innovation 2013 event, and along with learning how to do the perfect at-home ombre dye job, we also walked away with a serious yen for what is certain to be the “it” color of 2013: Red-infused hair color with slightly lighter ends.
Inspired by the runways, Christophe Robin, L’Oréal Paris Global Consulting Hair Colorist, created several new red-infused hair color additions to L’Oréal’s existing Superior Preference Paris, Healthy Look Crème Gloss, and Excellence Crème lines. With names like Medium Red Violet, Sweet Cherry (Intense Dark Auburn), and Rich Merlot Red, this is not your Orphan Annie’s red, but a more vibrant and dimensional red. Blended with violets, golds, and browns, these reds are possible for everyone, no matter your foundation shade. And if you really want to get your Joan Holloway on, there’s even a completely new Feria Power Reds line.
As far as the ombré trend goes, we admit it: We’ve been a bit Chicken Little when it comes to predicting its end. But Christophe assured us that it’s still very much in-demand at salons worldwide since “everyone wants to be a little lighter.” Well this kit will do the trick: It can make you up to four shades lighter. With a multi-prong brush to enable even distribution and the perfect formula consistency (viscous enough to deposit onto hair but not so liquid-y that it “bleeds onto the rest of the hair,”) L’Oréal Paris’s new kit is already a hit outside of the U.S., where it’s been raved about by bloggers. Here are Christophe’s tips for perfect, at-home application:
1. Prep: Make sure your hair isn’t tangled. You’ll need smooth hair to brush the product through.
2. Application: If you aren’t sure where to begin the fade, start by your mouth. You can control the color gradation from your natural base, depending on how long you leave the product in (anywhere between 20-45 minutes.) Do a test strand, aiming for 20 minutes and check it every 5 minutes to see how you like the color.
3. Worried about brassiness? If you only want a slight color change, 20 minutes will be your ideal time frame. To make sure your hair color is lifted enough and you bypass that dreaded orange phase, you may need 40-45 minutes.
4. For a more delicate application, wield the brush vertically, to coat only specific strands. For a more intense look, wield the brush horizontally to cover more ground.
5. Don’t get too carried away with too many light pieces. It’s the contrast that makes ombré look the best. “It’ll be like chocolate. You’ll get so happy as you're doing it, you’ll keep adding it like, mm, munch, this is so good. But you’ll have to control yourself so you don’t get carried away.” So you heard it from Christophe: Like all good things, ombré is best enjoyed in moderation.
L’Oréal’s ombré hair kit is available in three shades, for the lightest blonde to the darkest brunette and is available in drugstores nationwide for around $12.99. L’Oreal Paris’s newest hair color shades in its Superior Preference Paris, Healthy Look Crème Gloss, Excellence Crème, and Feria Red launch in drugstores nationwide February 2013.
L'ORÉAL Feria Ombré Hair Color, $10.44, available here.