Exclusive: Behind the Scenes with Freja Beha Erichsen and Bottega Veneta

Bottega Veneta creative director Tomas Maier narrates this behinds-the-scenes look at the lable's spring campaign shot by Peter Lindbergh. Click through to watch.
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Bottega Veneta's spring ads are moody and cinematic--exactly what photographer Peter Lindbergh intended.

We love when designers give us a bit of a glimpse into their creative process, so this behind-the-scenes clip from the spring ad campaign shoot, narrated by Bottega Veneta's creative director Tomas Maier, is a pleasure to watch. He says the shoot was "about individuality and confidence." (Plus it will really make you want some of those chunky sandals and a fringed dress.)

Set on a deserted city street--which is actually at Universal Studios in LA--it features Freja Beha Erichsen looking determined, slightly disheveled, and thoroughly chic.

Click through to watch the video.

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MILAN--Bottega Veneta's Spring 2011 girl is a city girl. Models walked to the sounds of traffic--beeping horns, screeching breaks, and the whirring of rushing cars--and their hair was wet and a bit wavy, not because it was pouring outside, but, I'd like to imagine, because they'd just hopped out of the shower in a rush on their way out the door. Tomas Maier understands that city girls need to be comfortable amidst the hustle and bustle. "We began designing this collection by thinking about the idea of ease," Maier said in a release. To that end he sent down a collection of comfortable dresses and separates in the stand-by colors of any urban dweller: black, white, and variations in between (described by the line sheet as "cream, hay, oak, titanium and blue-black"). Models were shod in, gasp, flat sandals. But the collection had attitude too, as any girl strutting the sidewalks should. Little black dresses had mesh inserts, a sleeveless jacket was done in black crocodile, and floor lengths t-shirt dresses with deep pockets were slouchy sexy. So when more voluminous pieces in a diamond print or dotted with feathers came into the mix, they looked out of place among the ultra cool basics. Click through for more looks.