Rude! Alexander Wang Brings Back MADtv's Bon Qui Qui To 'Work' at His NYC Flagship

We have to hand it to Alexander Wang, this is pretty clever and bound to go viral. The designer enlisted comedienne Anjelah Johnson to bring back MADtv's Bon Qui Qui for his T by Alexander Wang spring campaign, and got everyone from Simon Doonan to A$AP Rocky to Natasha Lyonne to make cameos. The whole thing is basically one big '90s nostalgia trip and we're loving every minute of it.
Author:
Publish date:
Updated on

Remember Bon Qui Qui, the MADtv character who was rude to customers at 'King Burger'? Well, despite her awful customer service, she's moving up in the world: Bon Qui Qui scored a retail job at Alexander Wang in the new T by Alexander Wang spring campaign.

We have to hand it to Wang: This vid is pretty clever and bound to go viral. He enlisted comedienne Anjelah Johnson to bring back Bon Qui Qui, and got everyone from Simon Doonan to A$AP Rocky to Natasha Lyonne to make cameos. This whole thing is basically one big '90s nostalgia trip and we're loving every minute of it. We kinda wish Wang brought back Melina and Lida or Ms. Swan, too.

Click through to watch the campaign and some of our favorite MADtv moments.

Related Stories

Business

Behind-the-Scenes of Alexander Wang's New Campaign

The first image of Alexander Wang's Fall 2013 campaign, starring Polish model Malgosia Bela, has hit the web. The gritty Steven Klein-shot image is the perfect accompaniment to the tough-girl collection--though, we do kind of wish those fur boxing gloves were featured. But even better than the ad is the behind-the-scenes video that goes along with it.