The CFDA has been pretty collab-happy lately. There was the Target/Neiman Marcus supercollab, Runway to Win, Mets merch, the ongoing J.Crew collab for winners of the Fashion Fund, and even a Hurricane Sandy fundraiser.
Its latest collab is with Seattle-based department store Nordstrom and might make the most sense out of all of them--and I'm not just saying that because I'm from Seattle and obsessed with Nordstrom. It sees all ten CFDA/Vogue Fashion Fund finalists producing a curated selection of merchandise to be sold at Nordstrom stores in major cities (Los Angeles, San Francisco, Dallas, Chicago, and Seattle), as well as Nordstrom-owned concept shop Treasure & Bond in Manhattan.
For one, Jeffrey Kalinksy, founder of NYC boutique Jeffrey and Nordstrom's executive vice president of Designer, is on the selection committee. Also, Nordstrom has been an underwriter of the CFDA/Vogue Fashion Fund since 2006. So it was only a matter of time before a collaboration developed. And with Nordstrom in expansion mode (purchasing Haute Look, installing Topshop shop-in-shops, buying real estate), now seems as good a time as any.
Plus, while Nordstrom is a fantastic store, it's not really known for stocking great emerging brands the way a store like Barneys is, so it's a way for it to up its fashion cred, and for the designers to get exposed to a tasteful but perhaps less in-the-know customer.
“We are thrilled to launch this project with a group of emerging designers we so strongly believe in,” said Kalinsky, “We’re excited to evolve our commitment to CFDA/Vogue Fashion Fund and to have the opportunity give the designers more exposure to our customers across the country.”
The CFDA's Steven Kolb, along with Vogue's Mark Holgate, hosted a cocktail party for designers and press to celebrate the launch of the collab last night at Treasure & Bond, where custom-made red fixtures housed merchandise like Illesteva sunglasses, Tabitha Simmons shoes, Suno dresses, Elder Statesman sweaters and more. The collection hits stores February 11. Click through to see some of the accessories that will be available.