It started out as a big idea: We'd have Fashionista contributor and Haute Cuisine host David Yi dress up exactly like Bryanboy (we're talking head-to-toe) and then attend a New York Fashion Week show along with him. And then, with cameras rolling, we'd see what happened.
People already mistook Yi as the renowned fashion blogger. "I remember one year an editor sitting next to me at Peter Som noticed my then-bleach blonde hair and said, verbatim, 'Bryanboy, your fans are going to go crazy because of your new hair.'" Yi said. To which he replied, "Uh, racist."
Anyway, we thought we'd have a little fun with that, and see how much we could bait the street style photographers. Our friends at DKNY (a big shout out to DKNY PR Girl Aliza Licht!) let us pull off this little stunt at their fall show. Look TV filmed the entire thing.
Did we pull off the greatest prank during New York Fashion Week? Baboosh!