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First Look: Marchesa You Can Afford

No red carpet gowns here.

Fans of Marchesa who can't afford--or have nowhere to wear--the brand's glitzy red carpet confections, get excited: As we previously reported, a lower priced Marchesa line will be hitting stores soon.

The line is called Marchesa Voyage and it looks pretty much exactly how we'd expect a Marchesa contemporary line to look: Think luxe boho.

“Something [Marchesa's co-founder] Keren [Craig] and I had always wanted to do was more of a loungewear deal--the Marchesa in her palazzo," designer Georgina Chapman told WWD.

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Craig and Chapman were inspired by Talitha Getty, as well as by some of Chapman's fabulous vacations, on which she "fiddled with her own collection of printed scarves," wearing them in different ways. The collection features floaty dresses with original prints, "genie pants," and some gold brocade looks. Despite the rich prints, it all has a very toss-it-on sensibility. There are also furs (obviously), embellished denim, and pieces embroidered in India. The lineup includes 45 styles of shoes, too, which is pretty impressive for a brand new label.

LF USA produces the line in Asia, and the design duo are still shopping the collection around, so no word yet on when or where it will hit racks. Pieces will wholesale for between $100 and $400, which means it'll retail for somewhere between $300 and $1,000, if its contemporary peers are any indication. Chapman told WWD that she sees the line sitting with Alexander Wang and 3.1 Phillip Lim, though she acknowledged that Marchesa Voyage is a totally different aesthetic.

Click through to see some looks from the line.

Photos: WWD