Back in December, we caught wind of a new magazine called Editorialist scheduled to launch this spring, and learned that some Elle staffers were rumored to be involved. While we were wrong (sort of) about Kate Lanphear's involvement (she went to T), two other former Elle staffers are indeed behind it.
Kate Davidson Hudson and Stefania Allen, the Hearst glossy's former Accessories Director and Senior Accessories Editor, respectively, launched Editorialist, which just went live at Editorialist.com. It's an e-commerce site and online magazine, the focus of which, from what we can gather, is luxury accessories.
Similar to Lifestyle Mirror, you can shop items used in the online editorials, one of which was styled by--you guessed it--Kate Lanphear.
All is explained in the online mag's Editor's Letter:
In our inaugural issue we share our vision of a new editorial-meets-commerce concept that connects the dots between aspiration and access and offers a new construct for how we consume our fashion media. With the pieces on our pages largely available to purchase as part of Editorialist's meticulously curated buy, we stand behind the images we conjure and the style cues we impart by buying into the pieces, designers and collections we put forth in our editorials.
Inside, you'll find a variety of market stories with themes like "street style," "trends" and "editor's picks." There's also a tastemakers feature on Miroslava Duma, a profile on Kelly Wearstler, news features on Azzedine Alaia and FIT's new shoe exhibition, Kate Lanphear's short but sweet "Optic Illusion" editorial, and a behind the scenes video from the shoot, which you can watch below.
Editorialist exemplifies a couple of trends we've been noticing, like magazines geared specifically towards luxury consumers, and the melding of editorial and e-commerce. Could this be a recipe for success?