Gucci's fall outing produced 81 covers worth of sinister romance.
Dolce & Gabbana hit the baroque references pretty hard with 77 covers.
It's a bit of a relief to see a new contender for the biannual cover war, and Christian Dior is a welcome addition with 51 covers.
When it comes to our seasonal cover war--in which fashion labels duke it out to see who fronted the most glossies--there's really only four or five brands that ever come into the running. Those are: Gucci, Chanel, Dolce & Gabbana, Louis Vuitton and Dior--or, in other words, the luxury powerhouses with massive advertising budgets. But can you guess whose budget was biggest for spring 2013?
Interestingly, this is no surprise -- the brand also scored the most mags in spring 2013 and fall 2012.
We've taken you along for the ride while Dolce & Gabbana, Gucci, and Prada have competed against each other to nab the most covers for the season, and now that spring/summer is coming to a close, we can finally announce Prada as the cover war winner with a whopping 77 covers! Their weapons of choice? Bananas, fur scarves, and large striped hats. This victory can be considered just another feather in Prada's cap during an important year for the brand. The company experienced record sales during 2010, recently went public on the Hong Kong Stock Exchange, and held a special showing of their Spring 2011 collection in Beijing this past January. It only seems fitting that the brand--whose popular green and yellow print dress showed up on more covers than any other spring look--would receive the ultimate title in the end. Gucci and Dolce & Gabbana fought valiantly this season, nabbing second and third place, respectively. By our count Gucci's ultra-bright looks scored 69 covers, while the pristine white dresses of Dolce & Gabbana showed up on 63. Better luck next season, you two. Though as one season ends, another begins and we already have our eyes peeled for the fall issues. There are the usual suspects, but is there room for another contender? Which brands do you think will show up to compete in the fall? Want a quick look at all (and we do mean all) the winning covers? Click through for a few handy collages.
Last season, Prada's spring bananas and bright colors beat out all other big labels to be featured on the most magazine covers with 77, as we counted it. Score one for their PR department. Gucci and Dolce & Gabbana trailed in second and third, but now with a new season and thousands of new covers, Prada has officially been dethroned.
