Yesterday Prabal Gurung presented the first online runway show hosted by KCD Worldwide's new Digital Fashion Shows platform, showcasing his collection for Japanese brand ICB. ICB, which stands for International Concept Brand, is owned by established Japanese manufacturing company Onward Kashiyama, which also owns Jil Sander, J Press and others. They also have distribution and licensing agreements with Donna Karan, Calvin Klein and other big names. Anyway, Onward's new president Akinori Baba brought on Prabal Gurung and opened a New York design office in 2011 to revive the brand. While the online show was not quite as exciting or climactic as a live runway show, it certainly was convenient. I didn't have to wait for half an hour and I could see everything clearly. Plus, I was able to download images immediately and an interview was already transcribed. Gurung's inspiration was the girl.
This season, Assembly New York designer Greg Armas explored the contrast and overlap between work and play. The resulting collection was playfully polished. It had the label's signature cool kid vibe without trying too hard. "It's all about blurring a line," said a very hands-on Armas, who was literally going back and forth from backstage to up front with the models just to check that everything was perfect. "The intention is taking the office and the after office and crossing those over."
Dont let the mango-chili pops fool you! Despite the chill vibe that these snacks and other yummy food truck bites lent last night's Prabal Gurung x IC