In the week leading up to her fall 2013 runway show, Nanette Lepore took to social media outlets--Twitter, Vine, Instagram, et al--showing her followers snippets of her fall collection with the hashtag #NanetteonMars.
The designer says she's really excited about social media. "It adds this whole group of people you get to work with," she explained. "It's been so great for my brand because there's this new awareness and a whole new breed of people out there in fashion who are really excited about it. And for me that's so refreshing."
So what was Nanette doing on Mars? Finding inspiration for her fall collection, courtesy of the Mars rover landing. Lepore used photos from the mission as a starting point, using prints intended to look like a slice of Earth and holograms on bags and shoes that looked "extra galactic." "There was this idea of working with a darkness and deepness that was familiar yet unfamiliar," Lepore said. "It was interesting and fun to work in that direction."
It would be easy for a collection to turn costume-y when using space as an inspiration, but Lepore kept the show tight and concise. Mixing the wilder prints with black grounded the pieces, and her "midnight garden" floral kept the collection from being too heavy. The outerwear was the standout. Done in olive greens and purples, some with black fur accents, they were perfectly on-trend for fall. Look 23, an olive green wool coat, will probably fly off shelves come cooler temps (many of the women around me wanted it today).
Oh, and those holographic shoes? Bad ass. I had to seriously restrain myself from putting on a pair backstage.