The moment we saw that massive Chanel hula hoop bag being trotted down the runway we knew it would become an instant editorial hit. And so it has.
From riding it like a cowboy, to sticking their bodies through it as in mid-hula, models have certainly been making use of the It bag in every way imaginable. Well, every way except as an actual, you know, purse.
Click through for our round up of the Chanel hula hoop bag's best cameos in magazines this season.