Carolina Herrera is known for her signature look: impeccably coiffed hair, button down shirts, pearls. But she also has a signature lipstick: Herrera has been a loyal fan of Bobbi Brown's Plum Stain for 20 years.
Then it got discontinued.
At the time, Herrera did what anyone in this stressful situation does--she raided every store she could find and bought every last tube. Well, she had some help. “When I heard about the news that it was going to be discontinued, I sent, I don’t know how many people, all over the country to buy anything they had in any store,” Herrera told WWD. When that stash ran out, Brown made up custom tubes of the color (the perks of being an icon in the industry, we suppose.) [Ed. note: Does this remind anyone else of the Today Sponge Seinfeld episode?]
But now Bobbi Brown, in a rare move for a company which doesn't usually look back after it discontinues a color, is re-releasing the shade. It's the same rosy plum, but it has a new name to honor its famous fan: "Carolina."
“Bobbi and I are both in the beauty industry—we make women look and feel more beautiful,” Herrera told InStyle. “I hope [women] will love that it makes a subtle statement. The lipstick is like a white shirt—it can transition for any occasion.”
Now when is Estee Lauder going to re-issue the weird greyish pink lipstick I loved in the 90s?